Very African, very proud!
The Continent Online is an online clothing store, which aims to instill a sense of African pride in Africans and lovers of Africa from all over the world. Africa is extremely rich in diverse cultures, traditions, languages, foods and heritages. All these aspects are what make us proudly African and it is important that we continue to tell our stories in creative ways, as children of this great continent. If we don’t own and tell our stories, who will?
The AFRIKAN T-Shirt is the first creative apparel launched under The Continent Online, to carry through the vision of “Reposessing Our Pride” and “Wearing our Identity”. We want to drive a key message through this T-shirt: No matter where you are in the world, whether at home or abroad, never misplace your identity and pride in where you come from.